For several years, the locally and locally produced food has grown in popularity. This is especially noticeable on store shelves where many products today are marketed based on their origin, for example grain from the Västgötaslätten or beans from Öland.

In addition, we are seeing a growth in REKO rings, farm shops and digital platforms for direct sales between consumers and producers. In parallel with this development, the locally produced food has gained a renewed relevance after the drought in the summer of 2018 and most recently during the spread of the coronavirus.

The first edition of the Organic Trend Report is based on these trends and examines what the growing craze for locally and locally produced food means for the organic market in Sweden. What challenges and opportunities does it create? What are the success examples? And how can we take advantage of them to promote resilient and sustainable consumption and production?

The purpose of the Organic Trend Report is to identify and explore the market trends that affect and shape the conditions for companies with organic food production. Furthermore, the report will contribute with inspiration and motivation in the companies' product development work and show ways forward for increased sustainability in the food chain.

In the Ecological Trend Report you can read about:

• Four trends behind the growth of locally produced
• 9 companies behind "The new local"
• Expert interview: Rebecka Milestad, researcher focusing on local food systems
• Expert interview: Sébastien Boudet, baker and cookbook author

Download the report - Ecological Trend Report - The new local

Do you want the report presented to your organization?
Contact info [at] organicsweden.se