Organic Sweden has received funding from Vinnova to develop a digital portal that will promote the sale of Swedish organic food and beverages, especially from small-scale producers. The background to the project is that several of our members lost their most important sales channels during the corona crisis and need new customers. The purpose of the portal is to help buyers from different parts of the food chain, from Sweden and other markets, to discover the diversity of organic products available in our country.

The portal is being developed together with a reference group consisting of six member companies - Almnäs Bruk, Berga Bruk, Korvhantverk, Swedish Temptations, Tistelvind and Paradiset - which represents different product categories and has operations in different parts of the country. We will also collaborate with Organic Denmark, which has already developed a similar portal and who wants to share their insights and experiences during the journey.

Organic Denmark's portal has contributed to increased sales and exports of organic food from Danish small-scale producers. Their portal has around 150-250 unique visitors every day and the companies that are connected to the portal are experiencing an increasing number of inquiries from buyers. You can click on to Organic Denmark's portal here. Our portal has similar potential, especially now during the corona crisis when many meeting places and food fairs are canceled and the buyer's customer journey is becoming increasingly digital.

Why join the Portal?

• You want increase sales of your organic products
• You want find new customers in Sweden
• You want to find new international customers and distributors
• You want to improve it digital exposure of your brand and your products
• You want build your brand by participating in articles, newsletters and campaigns

Before the launch, we want to gather as many companies, brands and products on the portal as possible. That's why we are currently offering all members of Organic Sweden, Ekologiska Lantbrukarna and KRAV-certified companies to join the portal free of charge. The offer is valid during the campaign period up to and including 30 June 2021.

Want to know more about the Portal? Contact:
veronica.palmius@organicsweden.se
anton.jarild@organicsweden.se

Photo: Berga Bruk