As we have previously written about shall Organic Sweden carry out a three-year project that will promote organic food and drink in stores. Now we are looking for a partner who can help us realize the project. We are looking for both an evaluation company and a media agency. 

The project, which goes by the working name "Nudging Organic" aims to 1) increase sales of organic and KRAV-labelled foods in the grocery trade and 2) increase awareness, recognition and trust in organically certified foods. Nudging Organic will also contribute to the goal of 25 percent organic agricultural area in the EU by 2030, which was presented in the European Commission's report Farm to Fork Strategy. Today, Sweden's organic agricultural area is about 20 percent and the EU average is just over 7,7 percent. 

To complete the project apply Organic Sweden now after two partners; an evaluation company with experience in evaluating marketing and communication projects and a media agency that can assist in booking advertising spaces with a focus on stores close to stores. Experience of reviewing / evaluating EU-funded projects is an advantage for the evaluation companies. The evaluation will take place on an annual basis during 2022, 2023 and 2024, while the media agency's assignment only applies to 2022. 

Contact anton.jarild@organicsweden.se for a more detailed job description. This is part of a procurement procedure where several potential partners are given the opportunity to submit a quote. The project funds most of the EU. The deadline to submit a quote is March 11.

Photos: Philip Myrthorpe via Unsplash