Organic Sweden will carry out a three-year project that will promote organic food and drink in stores. Within the project, new creative methods and grips that can make consumers move their hand on the shelf will be developed. Now looking Organic Sweden looking for partners who can help us realize the project.

Starting in the spring of 2022, Organic Sweden together with a small group of food companies launch a three-year project for organic food and drink. The project under the working name “Nudging Organic” aims to 1) increase sales of organic and KRAV-labelled foods in the grocery trade and 2) increase awareness, recognition and trust in organically certified foods.

The project will contribute to the goal of 25 percent organic agricultural area in the EU by 2030, which was presented in the European Commission's report Farm to Fork Strategy. Today, Sweden's organic agricultural area is 20 percent and the EU average is 7,7 percent.

To implement Nudging Organic, we are now looking for the following partners:

• A communications agency with experience in stores and food
• An agency with experience of behavior change / "nudging" in physical store environments
• A sales company in the grocery trade

Contact anton.jarild@organicsweden.se for a more detailed job description. This is part of a procurement procedure where several potential partners are given the opportunity to submit a quote. The Nudging Organic project finances most of the EU. The deadline for submitting a quote is 25 February.

Photos: KRAV