We continue to present our surveys in connection with the Ecological Annual Report, which was released on 25 February.
Due to the food chain's rising production and raw material costs, households' share of the expenditure spent on food is expected to increase. Maybe we will see more campaigns that focus on health, sustainability and wallet-friendly at the same time? A sign that eco is increasingly reaching the price-conscious segment is that the low-price chain Lidl, unlike other grocery players, is increasing its campaigns for organic.
A couple of years ago, Swedish Consumers also showed how to cook delicious organic meals for less than SEK 29. Among the star-studded crowd of chefs who shared their eco-recipes were among others Frida Ronge, Tommy Myllymäki and Jonas Cramby. Maybe time to run an updated rerun?